In a first-of-its-kind collaboration, Saks launched on Amazon in April 2025, allowing you to shop the designer brands you love—where you shop for everything else. I was responsible for all Saks editorial messaging within the Amazon ecosystem, including the Saks Luxury Stores storefront takeover, homepage and mobile heroes and site navs, as well as paid media and organic social copy and captions. Additionally, I supported voiceover scripting and tagline copy for the launch video.