In 2023, Saks and Dior collaborated on a spectacular holiday light show and window display, taking over the NYC Saks Flagship's 10 stories. The holiday experience, Dior's Carousel of Dreams at Saks, also included an exclusive, limited-time pop-up on Saks.com, bringing the French house's capsule collection to the iconic department store and e-commerce site for the first time. ​

​​

I was the editorial lead on the collaboration, responsible for writing all copy for marketing assets. This included the limited-time Dior digital pop-up shop on Saks.com; a deep-dive editorial feature on the artistry and behind-the-scenes making of the windows; all Saks.com site assets, main homepage takeover and emails; as well as organic social assets including Instagram and Facebook.